Joseph Browns is a freelance copywriter who specializes in both online and offline marketing strategies. If you wish to learn more about how you can get more customers, please check out his free report at http://www.thesalescrafter.com/get-report.htm (note: there’s no “l” after the .htm)
What Kind of Ad are You Doing?
Your ads cost money. You need them to work for you properly. But how are you going to know what will work. It starts with looking at what kind of ad you are making. Let’s take a look for a second.
Your sales, marketing and promotion is costing you how much? I’m sure it’s quite often. Where do you get your marketing ideas from? Probably you look at what everyone else is doing, and do something similar to that. Here’s a hard and honest question you must ask- everyone else is also doing it so will that mean it’s the best thing for your own marketing campaign? Let’s talk about ads for now.
You really need to stand back and take a critical look at what you’re doing with your own valuable money. If you’re going to spend (or waste) money on advertising, you might as well think about what you want from your ads. You can either create one of two things: Either (1) an exhibition piece or (2) a dealmaker.
The exhibition piece is what most people do when they create ads- they set up their advertising so that it simply lets people see and know about you, what you do, etc. Nothing more. An other explanation is that you just look at it like a work of art hanging on the wall, and does nothing else. Hence the name. Even the contact information on the marketing piece is also part of the “exhibition”. But at the end of the day, it does nothing. It doesn’t tell the reader what to do, doesn’t compel him or her to ACT in any way.
A dealmaker, on the other hand, is and ad where the deals are made with the reader. In other words, you have the product or service to sell. Whoever reads your ads will have the money in hand, waiting to be spent. You want the money in his pocket to go to you, and not to anyone else, for your product. So you make a deal. What’s the deal? Simple. This is how a deal works: you offer your product or service, including any bonuses or guarantees that you can also make part of your offer, and in return the other person (the potential client) will give you the money for your offer. It’s a result. You will give what you offer in exchange for the reader’s money. Simple as that.
Which would you prefer? I would say that since your business needs sales in order to survive, it would make common sense for you to do “dealmaker” marketing and sales. The exhibition piece type of marketing does not center around helping you make money.
But most people out there do the exhibition piece type of marketing. If you just follow what everyone else does, instead of thinking for yourself, your money will be wasted. If you’re doing it like an exhibition piece, don’t you think it won’t work? Go with the dealmaker style of advertising!
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